BULLET NAME

Everyone Always Asks…Why the Name Bullet?
"In 1986, when I started my branding, graphic design and photography business, Bullet Communications (BulletCommunications.com / BulletFlashPhoto.com), I wanted a distinctive identity. I wanted a name that was bold and memorable. And since creating brand identities was my specialty, I needed a name that would translate into a powerful logo. After weeks of searching for the right name, and letting oodles of possibilities steep in my mind, one day, while chillin’ at Orphan’s Pub in Chicago, the word "bullet" suddenly surfaced from my mind. I knew instantly it was the perfect name. Bullet is a metaphor for all the things you want your communications to accomplish. Your marketing message needs to be on target, it has to communicate fast, your advertising needs to break through the clutter, and ultimately, your marketing efforts need to make an impact! Over time, I became synonymous with my brand to the point where everyone just referred to me as Bullet.” ••• The name BULLET TENNIS® is also an apropos analogy or metaphor for my tennis brand because you want to be aggressive, and you want to hit your shots fast, on-target and with explosive power! Make an Impact in Bullet Tennis® apparel! ••• As time went on, I named almost every one of my businesses Bullet…Bullet Communications / Bullet Flash Photo / Bullet Fine Art / Bullet Tennis® / House of Bullet. Thus, my brand is: BULLET BRAND. For about 40 years now, my creative work and brand identities have received numerous awards and have been published internationally. My Awards can be viewed here.